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Van Houten Library is open on a limited schedule. In-person, virtual services and curbside pickup are available.

Library Databases by Subject

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RESEARCH RESOURCES
Due to licensing restrictions, remote access / off-campus access to some of the library's electronic resources is limited to current students, faculty and staff of New Jersey Institute of Technology.

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Marketing

Databases Home
ProQuest Ebook Central
Coverage: 
Varies
Funded by: 
NJIT Library
Description:
Ebook Central provides more than 155,000 electronic book titles from the most authoritative publishers across the globe. These books are accessible on campus and remotely. Ebook Central titles can be read online or downloaded to or transferred to an eReader that support Adobe Digital Editions. In addition, titles can be downloaded to devices like the iPad or iPhone using the Bluefire applications.
 
Richard K. Miller & Associates (RKMA) Market Research Handbooks
Coverage: 
2016 - present
Funded by: 
NJIT Library
Description:
RKMA publishes 12 biennial market research handbooks that focused on marketing and the consumer market place. The handbooks include Business-to-Business Marketing, Consumer Behavior, Consumer Marking, Consumer Use of the Internet & Mobile, Entertainment, Media & Advertising Market Research, Healthcare Business Market Research, International Consumer Markets, Leisure Business Market Research, Restaurant, Food & Beverage Market Research, Retail Business Market, Sports Marketing, and Travel & Tourism Market Research.